Refreshing SEO

Today, I wanted to share an SEO strategy that is becoming increasingly important for many of our clients. It was written by a member of our Modern Media team at space150, Craig Key, and published by the Minnesota chapter of the American Marketing Association.

The best way to describe the strategy is “SEO for Brand Awareness”. Essentially, we target lifestyle search traffic by providing content that will appeal to a brand’s audience. This strategy is especially valuable for continued SEO growth after top rankings for brand/product keywords have already been achieved.

Here is a link to the full article:
http://mnama.blogspot.com/2009/07/by-craig-key-if-youve-asked-yourself.html

A great example of this strategy we are working on right now a client is a travel planning website. It will contain valuable content around top travel destinations and activities that is designed to appeal to people interested in travel. By pulling in this core travel audience through SEO, we can increase their awareness and likelihood to purchase of complementary travel services.

I got the opportunity to present several ways we integrate SEO across teams at last night’s Deepspace event. Here is the presentation if you missed out.